Written by The Crew Motorfest Season 10 is now live, and Ubisoft and Ivory Tower have laid out its full content slate in a new Steam news post. The update centers on a new playlist built around monthly themes, a drift-focused vehicle discipline, a marquee time attack across O’ahu, and the opening chapter of a new story arc inside Kai’s Garage. Two premium bundles round out the season, each headlined by a distinct high-performance car, with Ubisoft confirming that additional brand collaborations will follow in August. If you’ve been tracking every seasonal drop since launch, Season 10 keeps the familiar rhythm going while pushing the drift-driving side of the game further than previous updates.
Overview of The Crew Motorfest Season 10
The Crew Motorfest has run on a free seasonal content model since its launch on September 14, 2023, and Season 10 keeps that pattern going with a new playlist rather than a paid expansion. Developed by Ivory Tower and published by Ubisoft, the arcade racer set on the fictional Hawaiian island of O’ahu uses these seasonal drops to refresh its car list, events, and challenges for players on PC, PlayStation, and Xbox. For a broader look at how the studio has supported this arcade racer since launch, our The Crew Motorfest coverage hub tracks every seasonal update in one place.
The Crew Motorfest Season 10 is built around a staged rollout rather than a single content dump, and that structure is worth understanding before diving into specifics. The season’s headline addition is The Motorfest Late Show, a new playlist built around 12 main events, each tied to its own monthly theme rather than a single fixed setting. Alongside it sits a new drift discipline, a marquee endurance-style time attack, and the start of a fresh narrative arc in Kai’s Garage. Two premium bundles anchor the season’s top-tier car unlocks, and Ubisoft has already flagged that further brand collaborations will land in August, meaning the roadmap detailed here is a starting point rather than the season’s full runtime.
New Cars and Vehicles Added This Season
Season 10 splits its vehicle additions into two tracks. The first is a new discipline built around TrackForge Kit content, adding a Street and Touge category focused on drift driving. It arrives alongside two new modes, Drift Trial and Drift Path, both built to test precision sliding rather than raw speed. This is a notable shift for a season update, since past drops have generally leaned harder on straight-line speed and circuit racing than on sustained drift technique.
The second track covers premium metal. Two new bundles anchor the top of the season’s car lineup: the Radiant Bundle and the Elite Bundle. Together, they grant access to the Alpine A110 R Ultime and the Alpenglow Hy6 Concept — a track-honed evolution of Alpine’s lightweight sports car on one end, and a hybrid-performance concept vehicle on the other. Ivory Tower has typically used these bundle-exclusive cars as a shortcut for players who want a specific model without grinding through the free playlist, and Season 10 follows that same approach.
Featured Vehicle List
| Name | Category | How to Obtain |
|---|---|---|
| Alpine A110 R Ultime | Sports / Track | Radiant Bundle |
| Alpenglow Hy6 Concept | Concept / Hybrid Performance | Elite Bundle |
| TrackForge Kit vehicles | Street and Touge (Drift) | Season 10 playlist progression |
The TrackForge Kit lineup ties directly into the new drift disciplines, so progress through Drift Trial and Drift Path events unlocks that category’s vehicles. It’s a tighter loop than in past seasons, where vehicle unlocks and event playlists often ran on separate tracks, and it gives players a clearer reason to run the new drift modes repeatedly rather than treating them as a one-off detour.
New Playlist Events and Challenges
The Motorfest Late Show is the structural backbone of Season 10, and its 12 main events set the season’s pace. Ivory Tower has staged the playlist around monthly themes rather than releasing everything at launch, spreading new content across the season’s run instead of front-loading it. That approach mirrors how the studio has handled recent seasons, using a slower drip of events to keep the playlist feeling fresh well past the initial patch.
Alongside the Late Show sits the season’s biggest single challenge: the Hawaii Grand Tour, a one-hour time attack that pushes players across a long stretch of the island in one continuous run. It carries exclusive rewards, making it the season’s endurance-style centerpiece for players chasing top-tier unlocks. Unlike the shorter Late Show events, the Grand Tour is designed as a single sustained test of consistency rather than a quick, repeatable challenge.
Key Season 10 event highlights include:
- The Motorfest Late Show — 12 main events with rotating monthly themes
- Drift Trial — a new mode built around the Street and Touge discipline
- Drift Path — a companion drift mode focused on line precision
- Hawaii Grand Tour — a one-hour time attack with exclusive rewards
Season Pass and Reward Track
Beyond the headline events, Season 10 opens a new narrative chapter inside Kai’s Garage, the game’s ongoing story feature tied to car restoration and customization. The first story in this arc centers on the Project 356 and goes live on August 5. These story beats sit outside the game’s standard Season Pass track, which continues to run in parallel and layer additional cosmetic and progression rewards across the season for players who own it, separate from the free playlist and the premium bundles covered below.
The premium side of the season runs through the Radiant Bundle and Elite Bundle, which package the Alpine A110 R Ultime and Alpenglow Hy6 Concept respectively. These sit outside both the free playlist progression and the Season Pass reward track, giving players direct access to those specific cars without working through seasonal events or pass tiers.
Season 10 reward highlights at a glance:
- Kai’s Garage — Project 356 story, live from August 5
- Radiant Bundle — includes the Alpine A110 R Ultime
- Elite Bundle — includes the Alpenglow Hy6 Concept
- Exclusive rewards tied to completing the Hawaii Grand Tour
Release Date and Content Roadmap
Season 10 is live now, as confirmed in the official Steam news post, with the Kai’s Garage Project 356 story arriving slightly later, on August 5. Ubisoft has also confirmed that additional brand collaborations will be announced during August, so the season’s full content roadmap isn’t locked in at launch.
That staggered rollout matches the monthly-theme structure of The Motorfest Late Show playlist: instead of a single content drop, Season 10 is built to keep expanding over the coming weeks, with new reveals layered on top of what’s already available. Players who check in periodically throughout August should expect the roadmap outlined here to grow rather than stay fixed.
How to Access Season 10 Content
Season 10’s playlist content, including The Motorfest Late Show events and the new Drift Trial and Drift Path modes, comes through the game’s standard free update — no separate purchase is required to take part in the seasonal playlist itself. The Radiant Bundle and Elite Bundle are separate offerings tied to the Alpine A110 R Ultime and Alpenglow Hy6 Concept, aimed at players who want those cars outright rather than working through the free progression.
Players on Steam will see the update applied automatically once the client patches the game, and the Kai’s Garage Project 356 story unlocks in-client starting August 5, with no additional download beyond the base Season 10 patch. Console players on PlayStation and Xbox should see the same content roll out through their platform’s standard update process.
Frequently Asked Questions
What is the main new content in The Crew Motorfest Season 10?
The season centers on The Motorfest Late Show playlist with 12 main events, a new Street and Touge drift discipline via TrackForge Kit content, the Drift Trial and Drift Path modes, and the Hawaii Grand Tour time attack.
What new cars does Season 10 add?
The season’s premium additions are the Alpine A110 R Ultime, available through the Radiant Bundle, and the Alpenglow Hy6 Concept, available through the Elite Bundle, alongside new TrackForge Kit drift vehicles.
When does the Kai’s Garage Project 356 story launch?
It goes live on August 5, as the first story in this new Kai’s Garage arc for Season 10.
Will there be more content added during Season 10?
Yes. Ubisoft has confirmed additional collaborations will be announced during August, on top of the content already detailed for the season’s launch.
Do I need the Season Pass to play Season 10’s free content?
No. The Motorfest Late Show playlist, the drift modes, and the Hawaii Grand Tour are part of the standard free update; the Season Pass runs alongside them as a separate, ongoing reward track.
Source: store.steampowered.com. For more on the studio behind this update, see our Ubisoft Ivory Tower archive.
